Have you ever wondered why mostly men (or mostly women) are applying for your company’s open roles? It may have to do with the language used in the job description and there is a high possibility that it is biased to one gender more than the other.
Gendered language is so subtle that many of us won’t notice it however it may be a deterrent when trying to attract a wide pool of talent. Words such as ‘analytical’, ‘dominant’, ‘ninja’ and ‘leader’ are typically associated with males where as ‘collaborative’, ‘develop’, ‘encourage’ and ‘committed’ tend to be associated with females.
This resource can be used as a great conversation starter, shared with your HR/Recruitment Team and used as a reminder that language in recruitment matters.
A6 Postcard Size (105 × 148 millimeters)